Alex came to Vancouver from England in 2007 and hit the ground running. As a rehab specialist he honed his craft for two years before following his passion for sports performance (Alex played professional Rugby in England and New Zealand and has represented Canada in international 7’s) and opening up to general population clients. He built from there, meeting his now wife and business partner Melanie. Together they started a specialty fitness centre in 2011 and have combined the mantras of Holistic Nutrition with Functional performance based training to help enhance the lives of their clients. Alex has a degree in Sport & Exercise Science and is a certified Titleist Golf fitness Professional.
“Sometimes staying (or getting) in to shape seems like a long hard slog, iheart gives our trainers and nutritionists objective evidence that their sessions and recommendations are positively affecting each and every client.”